OdinAnswers with Happy Market Research

June 5, 2019

Jamin Brazil of Happy Market Research discussesAnswers with Andy & Tom

At this year’s Insight Innovation Exchange (IIEX) in AustinTX, we had the pleasure of chatting with Industry stalwart Jamin Brazil of Happy Market Research. Jamin asked about our recent rebrand and the exciting new way that busy customer experience professionals and marketing researchers can leverage intersections between key metrics, customer segments and comment data to quickly get the most actionable answers (White Paper).

Follow links below to listen to the podcast interviews.


[Republished from Happy Market Research]

Andy Greenawalt - OdinAnswers

Rebranded Odin Text. They pivoted from "what goes in" to "what goes out". Odin Answers is the intersection between the text and segments that produces a just-in-time business insight. They specialize in servicing large Digital first companies. 

Learn More: https://happymr.com/iiex-na-2019-andy-greenawalt-odinanswers/


Tom H. C. Anderson - OdinAnswers

This guy is the pioneer of text analytics. I've been a huge fan of his and his company. We even co-presented a few years ago at the CEOSummit. 

In this episode he talks about how important it is to triangulate truth through multiple data sources while including the customer voice. 

Learn More: https://happymr.com/iiex-na-2019-tom-anderson-odinanswers/


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